You probably wonder precisely what content marketing and writing a great dating profile have in common, but this week a friend asked me to review her profile to improve the quality and quantity of the men who contact her.
This was not the first time I had rewritten somebody’s dating profile, and I don’t think it was the first time I rewrote hers, but it occurred to me that there are similarities between web content marketing and writing a good dating profile.
Or, you could even come up with a name for your mystery man or woman and keep them in your mind when you write your profile.
Too many people put something dull or meaningless like “looking for love”, “hi” or “Giving this a go”.
When I was dating between 20 during the closing stages of my divorce, I soon figured out what made a good and a bad dating profile.
Not just about what was attractive to me personally, but what it is that drew me into the profiles of the sort of women I contacted.
One of my personal missions is to convince women my age that they do not need to be invisible.
Gone are the days when “aging gracefully” was the only appropriate option for people our age.